LANSYINLI is a Zhejiang-based brand founded by Yuu.
“Lan” means blue, a colour Yuu has always loved. “Yinli” means attraction in Chinese—the feeling of being drawn to something without always knowing why.
Yuu’s love for clothing began with streetwear in high school, discovering brands like CLOT and Evisu, and grew through online communities and the people he met along the way. That curiosity eventually became LANSYINLI, with a focus on fabric, texture, and how a piece feels when worn.
We felt that same attraction when we discovered LANSYINLI—the clothes felt personal, thoughtful, and different. That’s what made us want to bring the brand to our store.
