OkeeMood was established in Shanghai in 2022, with a core concept centered around gender neutrality. The brand uses neutral tones as a foundation, blurring the boundaries of gender and body type, and conveys the philosophy that "comfort is the new sexy." With relaxed silhouettes and minimalist aesthetics, OkeeMood redefines the philosophy of everyday dressing. The brand believes that clothing should not be confined by labels, and true freedom starts with respecting one's own feelings—"Put on the clothes, and 'Okay' is the only rule that matters."
